Custom Equipment has announced it will rebrand under the name AXCS Equipment.
Custom Equipment was founded in 1981. Its product line increased in 2024, when it merged with ASKO Holding, a Turkish-based entity with holdings in construction, agriculture, energy and technology.
The merger offered resources to expand the product line beyond scissor lifts to include telehandlers, articulated booms and vertical masts.
“With our expanded product offering, we are now able to provide everything our customers need for aerial work,” said AXCS CEO Eric Liner.
“AXCS really seemed like the natural brand name to encompass not only what we do but how we serve the market. In addition to a full range of products, customers have access to a team of experts that will help them get the right product for the right job and support in both application and service. We take great pride in this customer-centric approach.”
As part of this rebranding transition, AXCS bolstered its staff with support-centric roles to ensure the best possible service. Alongside the introduction of new machines at the ARA Show, AXCS is also working on new ways to continuously enhance its existing equipment and provide even more value to customers.
“In today’s world where automated voice message systems and AI chats are commonplace, we’re confident our customers will find getting in contact with a real, knowledgeable person refreshing and valuable,” Liner said. “We’re focused on giving customers an experience that is second to none in the lift industry.”
